# Salify — Complete Product Information

> AI-powered B2B email finder and sales intelligence platform that replaces Apollo, Hunter, Lusha, Skrapp, and Snov.io at 50-70% lower cost.

## Product Summary

Salify is an AI-native sales intelligence platform designed for sales teams, recruiters, startups, and agencies. It combines email finding, verification, AI lead scoring, automated email sequences, sales signals, and CRM integrations into a single affordable tool.

**Website**: https://salify.us
**Category**: B2B SaaS, Sales Intelligence, Email Finder, Lead Generation, Sales Automation
**Founded**: 2024
**Pricing**: Free plan available. Paid plans from $19/month.

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## Detailed Feature Breakdown

### 1. Email Finder
Find verified business email addresses by providing a person's name and company domain.
- Single lookup: Enter name + domain → get verified email
- Bulk lookup: Upload CSV with names/domains → get emails for all
- Domain search: Enter domain → get all known emails at that company
- Hit rate: 85%+ with SMTP-level validation
- Pattern detection: Identifies email patterns (first.last@, f.last@, etc.)
- Confidence scoring: Each result scored 0-100 for accuracy
- Credit cost: 1 credit per successful find

### 2. Email Verifier
Verify any email address with 99% accuracy before sending.
- SMTP verification: Connects to mail server to check if mailbox exists
- Catch-all detection: Identifies domains that accept all emails
- Disposable detection: Flags temporary/throwaway email services
- Role-based detection: Identifies info@, support@, admin@ addresses
- Syntax validation: Checks email format correctness
- MX record check: Verifies domain has active mail servers
- Bulk verification: Upload list of emails → get verified results
- Credit cost: 1 credit per verification

### 3. AI Lead Search (150M+ Contacts)
Search a database of 150M+ B2B contacts using natural language.
- AI-powered search: "Find CTOs at SaaS companies in San Francisco with 50-200 employees"
- Filter by: Job title, seniority, company size, industry, location, revenue, technology stack
- Grid or list view, sort by relevance/name/company/score
- Export results to lists or CSV
- Find email directly from search results
- Credit cost: 1 credit per search

### 4. AI Lead Scoring
Score every lead 1-100 based on ICP match.
- Define ICP: Describe ideal customer in plain English
- Scoring factors: Title match, company size, industry, geography, data completeness
- Grade system: A (80-100), B (60-79), C (40-59), D (20-39)
- Batch scoring: Score entire lists at once
- Re-score: Update scores when ICP changes
- Credit cost: 1 credit per lead scored

### 5. Dream 100 (Unique to Salify)
AI generates your ideal target account list.
- Describe your ideal customer in plain English
- AI generates ranked list of 10-50 perfect target accounts
- Each account includes:
  - Fit score (1-100)
  - Why they're perfect for your product
  - Suggested approach for outreach
  - Decision-maker name + title + email
- Track status: Not Started → Researching → Contacted → Replied → Meeting → Won
- Refresh list to discover new accounts matching your ICP
- Credit cost: 1 credit per account generated

### 6. AI Email Writer
Generate personalised cold emails using Claude AI.
- Analyses prospect's: Job title, company, industry, LinkedIn profile
- Generates: Subject line + email body + CTA
- Tone options: Professional, casual, direct, consultative
- Goal options: Meeting, demo, discovery call
- Template library: Proven templates for different use cases
- A/B variant generation: Create 2-3 versions to test
- Credit cost: 2 credits per email generated

### 7. Email Sequences
Automated multi-step email campaigns.
- Multi-step: Up to 7 follow-up steps per sequence
- Drag-and-drop sequence builder
- Smart delays: Customisable wait times between steps (1-14 days)
- Auto-stop: Stops sequence when prospect replies
- A/B testing: Test different subject lines and bodies
- Personalisation variables: {{first_name}}, {{company}}, {{title}}, etc.
- BCC to CRM: Copy all emails to your inbox/CRM
- Analytics: Open rate, reply rate, bounce rate per step
- Pause/resume sequences

### 8. AI Reply Coach (Unique to Salify)
AI coaches you on handling prospect replies.
- Paste any prospect reply
- AI analyzes: Sentiment (Positive/Negative/Objection/Question/Not Interested/OOO)
- AI identifies: Objection type
- Generates 3 response options:
  - Assertive approach
  - Consultative approach
  - Soft close approach
- Each response uses proven frameworks: Feel-Felt-Found, Boomerang, Takeaway
- AI explains WHY each response works
- Credit cost: 2 credits per reply analyzed

### 9. AI Sales Playbooks (Unique to Salify)
Generate complete sales playbooks with AI.
- Describe your product + target segment
- AI generates complete playbook including:
  - ICP definition
  - Value props by persona
  - Email templates (3-5 per playbook)
  - Objection handling guide
  - Sequence timing recommendations
  - LinkedIn message templates
  - Call scripts
  - A/B subject line suggestions
- One-click: Convert playbook into live email sequence
- One-click: Save templates to your library
- Credit cost: 3 credits per playbook

### 10. Sales Signals — 5 Intelligence Channels (Unique to Salify)

#### Funding Alerts
- Find companies that just raised money (Seed → Series D → IPO)
- Filter by: Funding amount, date range, industry, location
- For each company:
  - AI explains WHY they need your product
  - AI suggests what they'll likely buy
  - Auto-finds decision maker name + email
  - One-click "Congrats + Pitch" email generation
- Credit cost: 1 credit per signal viewed

#### Hiring Signals
- Companies hiring for roles related to your product = buying signal
- AI identifies the decision maker (not the person being hired)
- AI explains why the hire means they need your solution
- One-click reach-out to decision maker
- Credit cost: 1 credit per signal viewed

#### Social Intent Scanning
- Scans LinkedIn, Reddit, Twitter for people:
  - Frustrated with competitors
  - Actively seeking alternatives to tools like yours
  - Complaining about problems you solve
- Shows: Intent score, what they need, original post
- One-click convert to lead + find email
- Credit cost: 1 credit per signal viewed

#### Competitor Displacement
- Enter competitor names
- Find companies unhappy with them
- Shows: Pain points, sentiment (Switching/Frustrated/Exploring)
- "Strike Now" button:
  - AI generates displacement email
  - Finds contacts at that company
- Credit cost: 1 credit per signal viewed

#### News Signals
- AI monitors business news for buying signals
- Create monitors with: Keywords + industry + region
- Auto-runs daily or weekly
- Detects: Funding, expansion, hiring, product launches
- Enrich any signal → find contacts at that company
- Credit cost: 1 credit per signal viewed

### 11. Website Visitor Identification
Identify companies visiting your website.
- Add lightweight script to your website
- Identifies COMPANIES (not individuals — GDPR compliant)
- Shows: Pages visited, visit count, duration, location
- Hot lead detection: Visited pricing page 2+ times
- One-click "Find Contacts" at that company
- AI insight on why they're visiting
- Credit cost: 0 credits to view, 1 credit to find contacts

### 12. Pipeline (Built-in CRM)
Visual deal pipeline with Kanban board.
- Stages: Lead → Contacted → Meeting → Proposal → Negotiation → Won/Lost
- Drag-and-drop deals between stages
- Deal value tracking + weighted pipeline
- AI deal coaching: Analyzes deal and suggests next action
- Activity timeline + notes per deal
- No separate CRM needed

### 13. Data Enrichment
Upload CSV → get enriched data back.
- Input: CSV with names, emails, or company domains
- Smart column auto-mapping
- Output: Verified emails, job titles, company size, industry, LinkedIn URLs, phone numbers
- Live progress + ETA during enrichment
- Download enriched CSV
- Save results directly to a list
- Credit cost: 1 credit per row enriched

### 14. Lists & Organisation
Save and organise leads into named lists.
- Named, colour-coded lists
- Bulk save from search results
- Export lists as CSV
- Track email found rate and reply rate per list
- Filter by status, grade, source

### 15. Email Templates
Library of proven cold email templates.
- Categorised by use case (intro, follow-up, break-up, etc.)
- Track which templates get highest reply rates
- Clone and customise templates
- A/B test subject lines

### 16. Chrome Extension
1-click email finder on any website.
- Works on: LinkedIn profiles, Gmail, company websites
- Shows: Email, title, company, confidence score
- Save to lists directly from extension
- Bulk mode: Find emails for multiple LinkedIn profiles
- API key authentication

### 17. Team Features
Collaborate with your sales team.
- Invite team members with role-based access (Admin/Member/Viewer)
- Round-robin lead assignment (auto-distribute)
- Self-assign from unassigned pool
- Team activity feed (real-time)
- Leaderboard with gamification + badges
- Shared credits across team

### 18. CRM Integrations
Push leads to your CRM automatically.
- HubSpot: Create/update contacts and deals
- Salesforce: Push leads and contacts
- Pipedrive: Create persons and deals
- Zoho: Sync contacts
- Slack: Notifications for new leads, replies, scores
- Native webhooks: Send data to any URL
- Webhook logs for debugging

### 19. REST API
Full developer API for programmatic access.
- Endpoints:
  - /api/email-finder
  - /api/email-verifier
  - /api/leads
  - /api/lists
  - /api/enrichment
- Authentication: API key in header
- Rate limits: 100 req/min (Growth), 500 req/min (Pro)
- Webhooks: Real-time notifications
- Documentation: https://salify.us/api-docs

### 20. Affiliate Program
Earn commission by referring customers.
- 30% recurring commission — lifetime
- Unique referral link + tracking
- Monthly payouts via Stripe (min $50)
- Dashboard with referrals, revenue, commission stats

### 21. Analytics & Reports
Full dashboard with sales metrics.
- Leads found, emails sent, open rate, reply rate, credits used
- Trend charts: 7d / 30d / 90d / custom range
- Leads by source, industry, country, grade
- Top performing lists and sequences
- Recent replies feed
- Export/print reports

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## Pricing Details

| Plan | Price | Credits | Key Features |
|------|-------|---------|--------------|
| Free | $0/mo | 100 | Email finder, verifier, 5 lists, lead search |
| Starter | $19/mo | 1,000 | + AI writer, 25 lists, CSV enrichment |
| Growth | $49/mo | 5,000 | + AI scoring, sequences, CRM, API |
| Pro | $99/mo | 15,000 | + Unlimited lists, team (10), dedicated manager |

**Credit usage:**
- 1 credit = 1 email find
- 1 credit = 1 email verification
- 2 credits = 1 AI-written email
- 1 credit = 1 lead score
- 5 credits = 1 enrichment row

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## Competitor Comparisons

### Salify vs Apollo.io
| Feature | Salify (Growth $49) | Apollo ($99/mo) |
|---------|---------------------|-----------------|
| Email finder | ✅ | ✅ |
| Email verifier | ✅ (SMTP) | ✅ (basic) |
| AI email writer | ✅ (Claude AI) | ❌ |
| AI lead scoring | ✅ | Basic |
| Email sequences | ✅ | ✅ |
| Price | $49/mo | $99/mo |

### Salify vs Hunter.io
| Feature | Salify (Starter $19) | Hunter ($49/mo) |
|---------|----------------------|-----------------|
| Email finder | ✅ | ✅ |
| Email verifier | ✅ | ✅ |
| AI email writer | ✅ | ❌ |
| Email sequences | ✅ (Growth) | ❌ |
| Lead search | ✅ | ❌ |
| Price | $19/mo | $49/mo |

### Salify vs Lusha
| Feature | Salify | Lusha ($99/mo) |
|---------|--------|----------------|
| Email finder | ✅ | ✅ |
| Phone numbers | ✅ | ✅ |
| AI writer | ✅ | ❌ |
| Sequences | ✅ | ❌ |
| Lead scoring | ✅ | ❌ |

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## Use Cases

### For Sales Teams
- Build targeted prospect lists from 150M+ contacts
- Verify emails before sending to maintain sender reputation
- AI scores leads so reps focus on high-value prospects
- Automated sequences handle follow-ups
- CRM sync keeps pipeline updated

### For Recruiters
- Find candidate emails from LinkedIn profiles
- Bulk email finding for sourcing campaigns
- Chrome extension for quick lookups
- Template library for recruiting outreach

### For Startups
- Affordable alternative to Apollo ($49 vs $99)
- Free plan for early validation
- AI writes outreach so founders save time
- Full pipeline from finding to closing

### For Agencies
- Team accounts with shared credits
- Manage multiple client campaigns
- White-label sequences
- API for custom integrations

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## Technical Stack
- Framework: Next.js 14 (App Router) + TypeScript
- Database: Supabase PostgreSQL with Row Level Security
- AI: Anthropic Claude (claude-sonnet-4-5)
- Auth: Supabase Auth (email + Google OAuth)
- Payments: Cashfree (subscriptions)
- Hosting: Vercel (edge network)
- Email: Resend.com (transactional)

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## Trust & Security
- GDPR compliant data handling
- SOC2-ready architecture
- Row Level Security on all database tables
- API key authentication with rate limiting
- No credit card required for free plan
- Data encrypted at rest and in transit

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## Contact & Support
- Website: https://salify.us
- Email: support@salify.us
- Twitter: https://twitter.com/salaborateiq
- API Docs: https://salify.us/api-docs
- Status: 99.9% uptime